Facts on Saving and Investing Campaign Slogan

The week of March 29 to April 4, 1998, will kick-off a national public awareness campaign to motivate Americans to get the facts about saving and investing. During the week, federal agencies, securities regulators, consumer groups, the financial industry, and the media will join together to conduct educational events in our communities and schools and to announce future initiatives. The campaign slogan is: Get the facts. It's your money. It's your future.

An Explanation of the Slogan
Get the facts. It's your money. It's your future. This slogan establishes immediacy, ownership, and the long-term benefits of financial education. The SEC wants people to:

a) take action-"get the facts,"

b) take responsibility for their financial security-"it's your money," and

c) make a plan and stick to it-"it's your future."

The slogan emphasizes key messages:

Get the facts. Knowing how to secure your financial well-being is one of the most important things you need to know in life, but no one is born knowing how to save and invest. You have to learn. The first step in learning about saving and investing, or choosing a financial product or investment professional, is to get the facts.
It's your money. Financial security starts when you take personal responsibility for your financial well-being. If you pay attention to your money and take charge, you're more likely to gain financial security.
It's your future. The small steps you take today can really add up over the years or a lifetime. Whether your goal is buying a home, sending your kids to college, or investing for a comfortable retirement, you're more likely to achieve your goals if you plan now.